Digital Marketing Manager

Years Industry Preference:

FMCG (Mandatory)

Location:

Karnal, Haryana Key Responsibilities Develop and execute digital marketing strategies to drive brand awareness, customer engagement, and sales growth. Manage and optimize digital channels including SEO, SEM, social media, email marketing, and display advertising. Plan and execute performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other digital channels. Analyze campaign performance, website traffic, and customer behavior using analytics tools. Collaborate with sales, product, and brand teams to align marketing initiatives with business objectives. Manage digital marketing budgets and ensure maximum ROI. Monitor industry trends, competitor activities, and emerging digital marketing technologies. Lead content marketing initiatives and coordinate with creative agencies/vendors. Proven track record of driving digital growth for FMCG brands. Strong understanding of consumer behavior and digital customer journeys. Experience managing agencies and cross-functional teams.