Marketing Executive

Strategy & Planning:

Contribute to marketing plans, research market trends, and identify target audiences.

Campaign Execution:

Organize and run advertising campaigns (digital, TV, radio), promotional events, and exhibitions.

Content Creation:

Write and proofread copy for ads, newsletters, blogs; manage website/social media content.

Digital Marketing:

Manage social media channels, analyze web/social data, and oversee digital advertising (PPC, SEO).

Collaboration:

Work with designers, agencies, sales teams, and internal stakeholders.

Performance Monitoring:

Analyze campaign performance, track KPIs, and report on results.

Budget Management:

Monitor marketing budgets and track spending.

Brand Development:

Build brand awareness and develop customer relationships. Typical Activities Writing and editing marketing materials (brochures, emails). Updating databases and CRM systems. Sourcing advertising opportunities. Liaising with printers and managing photo shoots. Maintaining company websites. Skills & Focus Strong understanding of digital marketing channels. Hands-on, delivery-focused approach. Ability to work across online and offline marketing mix.