Marketing Associate

Bikaner (Rajasthan)
Full-time, Contract, Work From Home
Salary Not Disclosed
Freshers welcome

Job Description

1. Job Overview The Marketing Associate will play a vital role in developing and implementing marketing strategies to drive brand awareness and growth. This position requires a creative and analytical mindset to collaborate with cross-functional teams and execute multi-channel marketing campaigns. The ideal candidate will be responsible for supporting the marketing function to achieve business objectives.

2. Key Responsibilities

●Develop and execute social media marketing plans to increase followers, engagement, and website traffic

●Conduct market research and analyze competitor activities to identify trends and opportunities

●Create and curate high-quality content (blog posts, articles, emails, and social media posts) to engage target audiences

●Assist in planning and executing email marketing campaigns, including list management and segmentation

●Collaborate with the design team to create visually appealing marketing materials (brochures, flyers, and presentations)

●Monitor and report on marketing metrics (website analytics, social media insights, and campaign performance)

●Coordinate with external vendors (agencies, freelancers) to support marketing initiatives

●Stay up-to-date with industry developments and apply learnings to marketing strategies

3. Required

Skills Technical skills:

proficiency in Microsoft Office (Excel, Word, PowerPoint), familiarity with marketing automation tools (e.g., Mailchimp), and basic knowledge of graphic design software (e.g., Canva).

Soft skills:

excellent written and verbal communication, strong analytical and problem-solving abilities, attention to detail, and teamwork and collaboration.

4. Qualifications & Experience The candidate should have a graduate degree in Marketing, Mass Communication, or a related field, with 1-3 years of experience in marketing or a related field. Relevant experience in digital marketing, social media management, or content creation is essential.

5. Preferred Skills Experience with Google Analytics, SEO principles, and content management systems (CMS) would be an added advantage. Certification in digital marketing (e.g., Google Digital Marketing Certification) or a relevant professional certification would be preferable.